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Director, Creative Director (Live Stage/Installation/Art Direction), Choreographer, and Movement Coach. Irene Ashu has worked for artist such as SZA, P!NK, Yo-Yo Ma, Superfruit, Nicki Minaj, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, WIZKID, Fanny Neguesha, AlunaGeorge, Chris Brown, Big Sean, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, and more.
Irene has performed/curated performances on shows such the Late Late Show With James Cordon, and the MTV VMA awards. Irene had the privilege of performing with P!NK for her Michael Jackson Video Vanguard performance. Irene has developed commercials with companies such as Apple, Sony, Coolhaus Ice Cream, Hollister, Google, Android, LG, Toyota, Irvine Auto Center, Under Armour,
and much more. As a creative director Irene has designed concepts and directed videos for companies & individuals such as Serena Williams, R.SHEMISTE, Museum Of Neon Art, Scottsdale Museum Of Contemporary Arts, Sadie Jane, PUMA, Lady Donli, and Marc Jacobs. Irene has worked alongside various directors and choreographers such as Hannah Lux Davis, Colin Tilley, Georgia
Hudson, Hamish Hamilton, Raj Kapoor, Daniel Czerni, Tony Testa, The Golden Boyz, Olivier Cassamayou, Marc Klasfeld, Cleon Arrey, I COULD NEVER BE A DANCER, Jesse Orrall, Andreas Nilsson, Ken Whittingham, Dave Free, SZA, Pete Ireland, Jimmy Marble, Vallee Duhamel, Karis Zariffa, Sing J. Lee, and Jake Wilson.